Start at the MKTG 257 - Ivy Online - Library Guide
2
Select Secondary Research Tools From the menu
3
Click on Business Source Complete (EBSCO)
4
Enter Your first Search Term
You might enter the type of product or industry that you are researching
5
Add a second Search Term
The connecting term AND sets the search to find both the first and second search terms in the same article- In this case "nail polish" AND marketing
6
Check Full Text
The full text limiter ensures that all of the returned articles have the full text of the article attached.
7
Click on Search Button
8
Drag Publication Date Limiter
Remove articles that are too old to be useful by adjusting the the publication date limiter
9
In each result you will see the title of the article
10
Citation Information, author, magazine title, Issue and value number, and page numbers
11
Click the Page and magnifying glass icon to read the articles abstract
12
The abstract opens in a pop up box
The abstract is a short summary of the article.
13
Click on Title of the article to view article details page
14
Click on PDF Full Text
Open the article by clicking on the full text link on the left of the page
15
To save the PDF use the Download button
16
Click the printer icon in the PDF reader to print
17
Click on E-mail Icon
Sent yourself a copy of the article by using the email option.
18
Fill in email address and select a citation format
You can sent yourself the full text of the article and a formatted citation.
19
Click on Golden page icon to view a formatted citation
20
Copy and paste the citation onto references page
Highlight the citation, right click the mouse, select copy from the pop up menu.
21
Click on Permalink icon to get a link back to the article
Do not use your browsers bookmark feature or save the address bar url to get back to the article.
22
Copy permalink to save article URL.
Highlight the citation, right click the mouse, select copy from the pop up menu.
23
Click on Results List to go back to search results.
24
Changing your search terms with change your results
For this search I used the broader term "cosmetics" and added an additional term "social media.
25
New search terms returned different results- In this case the number of search results increased
Running slightly different results. Running different searches might provide you with better results.
Well done!
Create how-to guides like this in a snap. Get Tango now.
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
