Setting up ad inventory in GAM for Jeeng to create email ad tags
MM

Mark Monjeau

Created Aug 29, 2022

Setting up ad inventory in GAM for Jeeng to create email ad tags

Follow these instructions so that Jeeng can supply you with ad tags for your emails.

80
    a

Google

35 Steps
1

Go to Google Ad Manager - Home

2

Click on Inventory

Click on Inventory
3

Then Ad units

Then Ad units
4

Click on the New ad unit button

Click on the New ad unit button
5

Type "Test Newsletter Inventory" or any newsletter name

Type "Test Newsletter Inventory" or any newsletter name
6

For the code, you cannot use special characters such as "spaces"

For the code, you cannot use special characters such as "spaces"
7

Type "Test_Newsletter_Inventory"

Following the example from earlier, use "underscores" instead of spaces.

Type "Test_Newsletter_Inventory"
8

Scroll down to sizes

Scroll down to sizes
9

Type "300x250" or whatever size you plan on testing

Include all sizes that belong under that newsletter, even if there will be multiple placements.

Type "300x250" or whatever size you plan on testing
10

Example we are using here is a 300x250

Example we are using here is a 300x250
11

Remove reward settings

This won't function in email

Remove reward settings
12

Remove the AdSense for unsold inventory

This won't function in email.

Remove the AdSense for unsold inventory
13

Scroll to the bottom and click on SAVE

Scroll to the bottom and click on SAVE
14

Go back to Ad units on the left menu option

Go back to Ad units on the left menu option
15

Type for the original parent we created a moment ago

In this example, you can search for "test newsletter"

Type for the original parent we created a moment ago
16

Click on + Add child ad unit once you find the original parent ad inventory

Click on + Add child ad unit once you find the original parent ad inventory
17

Type out the first placement's name

Type out the first placement's name
18

We are labeling ours "300x250 Top" in this case

We are labeling ours "300x250 Top" in this case
19

Head to the "Code" section

Head to the "Code" section
20

Type "300x250_top"

Just like last time, you cannot use spaces, so we are using an underscore.

Type "300x250_top"
21

Go to Sizes, and type "300x250"

Go to Sizes, and type "300x250"
22

Scroll down to click on SAVE

Scroll down to click on SAVE
23

Head back and find the parent ad unit so we can create the next child placement

Head back and find the parent ad unit so we can create the next child placement
24

Search for the parent on the right

Search for the parent on the right
25

Click on + Add child ad unit

Click on + Add child ad unit
26

Repeat the previous steps, only this time labeling this placement something different

Repeat the previous steps, only this time labeling this placement something different
27

We're calling this "300x250 Bottom"

We're calling this "300x250 Bottom"
28

Follow the same steps as before then click on SAVE

Follow the same steps as before then click on SAVE
29

Click on All ad units one last time

Click on All ad units one last time
30

Click on "View child ad units" so we can find the lowest child ad unit

Click on "View child ad units" so we can find the lowest child ad unit
31

Click on 300x250 Top

Click on 300x250 Top
32

Select Tags

Select Tags
33

Click on dropdown, and select "Mobile Application Tag"

Click on dropdown, and select "Mobile Application Tag"
34

Select CONTINUE

Select CONTINUE
35

Click on Copy tag

What you see here is your instance ID, followed by the parent ad unit's code, followed by the child's code. We need this for each ad tag request, because it's how we tie our tags to your GAM instance correctly.

Normally we will supply a Google spreadsheet to you to fill out where you can add this mobile application tag.

Click on Copy tag
Well done!
Create how-to guides like this in a snap. Get Tango now.