Creating both Google Analytics Universal Analytics and GA4 Properties

Jan Macario

Created Oct 28, 2022

Creating both Google Analytics Universal Analytics and GA4 Properties

2
    a

Google

2 Steps
1

In Google Analytics, go to the appropriate Google Analytics account

2

Click on Create Property

Click on Create Property
    a

Google

24 Steps
3

Enter the domain name of the website as the "Property name"

Enter the domain name of the website as the "Property name"
4

Change the "Reporting time zone" to "New York Time"

Change the "Reporting time zone" to "New York Time"
5

Click on "Show advanced options"

Click on "Show advanced options"
6

Click on "Create a Universal Analytics property"

Click on "Create a Universal Analytics property"
7

Enter the domain name of the website

Enter the domain name of the website
8

Click Next

Click Next
9

In the "Industry category" drop-down, select "Jobs & Education"

In the "Industry category" drop-down, select "Jobs & Education"
10

In the "Business size" drop-down, select "Very Large"

In the "Business size" drop-down, select "Very Large"
11

In the "How do you intend to use Google Analytics with your business?", select "Measure customer engagement with my site or app"

In the "How do you intend to use Google Analytics with your business?", select "Measure customer engagement with my site or app"
12

Click Create

Click Create
13

On the resulting screen ("Web Stream Details"), make note of the "Measurement ID"

On the resulting screen ("Web Stream Details"), make note of the "Measurement ID"
14

Close the "Web Stream Details" box

Close the "Web Stream Details" box
15

To change to the universal analytics property, click the property selector

To change to the universal analytics property, click the property selector
16

Select the Universal analytics property. It's the one for which the ID number starts with "UA-" and for which the name does not have the " - GA4" suffix

Select the Universal analytics property. It's the one for which the ID number starts with "UA-" and for which the name does not have the " - GA4" suffix
17

Click on "View Settings"

Click on "View Settings"
18

Update the "View name" as shown - to start with "[PROD]", followed by the domain name, followed by the current date in parenthesis in YYYY-MM-DD format

Update the "View name" as shown - to start with "[PROD]", followed by the domain name, followed by the current date in parenthesis in YYYY-MM-DD format
19

Click Save

Click Save
20

Click the back arrow to get out of the view settings screen

Click the back arrow to get out of the view settings screen
21

Click on Tracking Info

Click on Tracking Info
22

Click on Referral Exclusion List

Click on Referral Exclusion List
23

Click on gmu.edu

Click on gmu.edu
24

Instead of just "gmu.edu", enter the full domain name for the site

Instead of just "gmu.edu", enter the full domain name for the site
25

Click Save

Click Save
26

At the top of the Property Settings screen, make note of the property "Tracking ID"

At the top of the Property Settings screen, make note of the property "Tracking ID"
Well done!
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