Tutorials｜Broadcast
CL

Crescender Lab

Created Oct 05, 2023

Tutorials｜Broadcast

38

💁‍♀️

Advantage

0 Steps

  1. Create daily push messages

  2. Use the editor to design and edit the message content of the broadcast

  3. Learn about the effectiveness of Broadcast

  4. Export performance data of Broadcast

    m

▶︎ Setting

14 Steps
1

Accessing the Broadcast List

Accessing the Broadcast List
2

Click 'Create' in the upper right corner of the Broadcast list to add a targeted broadcast

Click 'Create' in the upper right corner of the Broadcast list to add a targeted broadcast
3

Enter the broadcast name and select the target segment

Enter the broadcast name and select the target segment
4

Click 'Next' to proceed to content editing

Click 'Next' to proceed to content editing
5

Creating Broadcast Content - Each time you enter the editor, the system will prompt you with a template window, asking whether you want to choose a blank template or one that has been previously created

Creating Broadcast Content - Each time you enter the editor, the system will prompt you with a template window, asking whether you want to choose a blank template or one that has been previously created

💡 Reminder: It is recommended to use the template feature when editing a large amount of repetitive content to expedite the process

6

Select Push Message Modules - There are currently a total of 9 message modules available for your selection

Select Push Message Modules - There are currently a total of 9 message modules available for your selection

Reminder: To track open counts, please choose modules labeled with a green tag 'Trackable Open Rate

📚 Review: If you want to understand why open counts are important, please refer to:Tutorials｜Broadcast - Open counts, Segment - Retargeting

7

After selecting the module, proceed to design the complete push message content by customizing materials, adding labels, interactive elements, and action content based on the chosen module

After selecting the module, proceed to design the complete push message content by customizing materials, adding labels, interactive elements, and action content based on the chosen module
8

Once you've opened the message order editor, you can simply drag and drop the newly added modules to edit their presentation order

Once you've opened the message order editor, you can simply drag and drop the newly added modules to edit their presentation order
9

In the same push message, you can include a Quick Reply bubble that allows actions such as sending a message, opening the camera, uploading a picture, and sharing location

📚 Review： If you want to use Smart Sending, you can refer to this article - Tutorials｜Smart Sending

In the same push message, you can include a Quick Reply bubble that allows actions such as sending a message, opening the camera, uploading a picture, and sharing location
10

The results of message editing can be previewed in the right-hand preview screen.⚠ Reminder: Notification messages are the text that will be displayed when a contact receives a message notification

The results of message editing can be previewed in the right-hand preview screen. ⚠ Reminder: Notification messages are the text that will be displayed when a contact receives a message notification
11

If you don't have time to complete the editing, you can press 'Save as Draft'

If you don't have time to complete the editing, you can press 'Save as Draft'
12

If you might need this template in the future, you can press 'Save as Template'

If you might need this template in the future, you can press 'Save as Template'
13

You can send a test message to internal staff for confirmation after editing the message

📚 Review: For instructions on how to set up testers, you can refer to this article Tutorial | Backend Interface, Account Settings, and Permission Management

You can send a test message to internal staff for confirmation after editing the message
14

You can set the completed edited push message as either 'Scheduled' or 'Ready to Send'

＊After clicking 'Ready to Send,' please wait for a moment, and the system will send out the push message＊

You can set the completed edited push message as either 'Scheduled' or 'Ready to Send'

📊

The Performance of Broadcast

4 Steps
15

In Broadcast, you can manage all your push messages. At the top, there are four tabs to choose from: 'All,' 'Drafts,' 'Scheduled,' 'Sending,' and 'Sent,' representing different message statuses

In Broadcast, you can manage all your push messages. At the top, there are four tabs to choose from: 'All,' 'Drafts,' 'Scheduled,' 'Sending,' and 'Sent,' representing different message statuses
16

Each broadcast will display its name, status, segment, as well as open counts, order count, and revenue (order count and revenue require additional data features)

Each broadcast will display its name, status, segment, as well as open counts, order count, and revenue (order count and revenue require additional data features)
17

You can click 'Export report' to output the data of the broadcast as an Excel file (you can filter the targeted broadcast data by specifying the broadcast name)

You can click 'Export report' to output the data of the broadcast as an Excel file (you can filter the targeted broadcast data by specifying the broadcast name)
18

By clicking on the report icon on the far right, you can further display detailed information for that broadcast

By clicking on the report icon on the far right, you can further display detailed information for that broadcast

📈

Details for a Single Broadcast

3 Steps
19

Total Interaction Data for the broadcast

Total Interaction Data for the broadcast
20

The performance list can expand/collapse all individual message metrics for that broadcast with a single click

The performance list can expand/collapse all individual message metrics for that broadcast with a single click
21

The broadcast content is arranged in order of appearance (from top to bottom, from left to right)

The broadcast content is arranged in order of appearance (from top to bottom, from left to right)
Well done!
Create how-to guides like this in a snap. Get Tango now.