Josh Okey
Created Nov 08, 2024coreSTORE - Sales: Creating Flash Sales for Black Friday (Example)
Flash sales are limited-time promotions that create a sense of urgency, driving customers to make quick purchasing decisions. These sales are especially significant during Black Friday, one of the busiest shopping days of the year, as they offer businesses a competitive edge to attract more customers and boost sales.
Running flash sales allows businesses to clear inventory quickly, increase revenue, and engage with a wider customer base. By offering exclusive, time-sensitive discounts, companies can create excitement, encourage impulse buying, and build brand loyalty. When properly executed, flash sales can significantly enhance customer traffic and maximize profit during peak shopping periods like Black Friday.
In this example, we are setting up a flash sale that starts at 10 a.m. and ends at 11 a.m. on Black Friday. Flash sales create a heightened sense of urgency, encouraging customers to act quickly to secure the deal. These time-sensitive promotions can be an effective strategy for moving slow-turning inventory or boosting business during typically slow periods of the day.
