Crescender Lab
Created Feb 10, 2024Tutorials|SFMC Integration - LINE push messages setting
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Sending PnP/SMS+ messages via SFMC connector
Sending LINE Push Messages via SFMC connector
Integrating LINE contacts for smoother customization of marketing efforts
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What is Saleforce Marketing Cloud
Salesforce Marketing Cloud is one of the largest providers of marketing cloud services tailored for medium to large enterprises. Essentially, it allows us to understand the functionalities encompassed within a marketing cloud and how it brings value to businesses. In simple terms, the core functionality of Salesforce Marketing Cloud revolves around automating customer journeys. Successful automated journey design can deliver personalized consumer experiences, with the engine behind these automated journeys being cross-channel data integration. Let's delve into how these three components address pain points in brand marketing operations and CRM.
Please note that if you intend to utilize SFMC functionalities, ensure that you have requested the following permissions from the Crescendo team:
1. OpenAPI Zone 1
OpenAPI Zone 2
Webhook Zone 1
Webhook Zone 2
SMS+ API
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How to setup MAAC x SFMC Connector - Create Key
Please confirm that you have obtained the following information from the Crescendo team:
External Key: Required when creating key values.
Salt: Required when creating key values.
Login SFMC and click on Setup

Setup Home > Data Management > Key Management

Click on Create

Choose Salt > input External Key & Salt > save

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How to setup MAAC x SFMC Connector - Message Module
Please confirm that you have obtained the following information from the Crescendo team:
MAAC Line Message Package URL
MAAC PNP Message Package URL
MAAC Message Open Split Package URL
MAAC Split Package URL
Click New for setup new module

Fulfill the new package details > save
Name > You can enter it yourself for future identification purposes.
Description: You may input additional supplementary information as needed for future identification.

On the module page > click on "Add Component" > Add Component

To ensure smooth operation of the LINE Push Message module, you'll need to create a total of four components. Please follow these steps repeatedly.
Please note the required Category types for the following four different modules:
MAAC Line Message Package -> Category: Message
MAAC PNP Message Package -> Category: Message
MAAC Message Open Split Package -> Category: Flow control
MAAC Split Package -> Category: Flow control
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How to setup LINE Push Messages in SFMC Journey
Click on Journey Builder

In Journey Builder > Create New Journey

Click on Multi-Step Journey > Create

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Journey Builder - Marketing Cloud
For more information, please check on SFMC Journey Builder Message Activities:Marketing Cloud Journeys and Automations
Pull MAAC Massage icon into node

You may change the name of node for future identification purposes

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Insight
Please note that the SFMC backend does not provide visibility into LINE message performance. Therefore, please review message effectiveness within the MAAC API Broadcast.
The API push report is updated daily.
Through the MAAC backend's API push feature, you can track the effectiveness of LINE messages.

The name of each row in the API list page corresponds to the event name of each node in the SFMC Journey Builder.
The Trigger column corresponds to the "send message" in the message template.
Limitation: If it's "Open website URL" or a URL provided by the API, it won't be accessible.

For detailed message effectiveness information beyond the click-through rate provided in the OpenAPI Broadcast reports, please consider purchasing the "BigQuery Integrator" from the Crescendo team.