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Cresclab

<ol><li>Sending PnP/SMS+ messages via SFMC connector</li><li>Sending LINE Push Messages via SFMC connector</li><li>Integrating LINE contacts for smoother customization of marketing efforts</li></ol>

Salesforce Marketing Cloud is one of the largest providers of marketing cloud services tailored for medium to large enterprises. Essentially, it allows us to understand the functionalities encompassed within a marketing cloud and how it brings value to businesses. In simple terms, the core functionality of Salesforce Marketing Cloud revolves around automating customer journeys. Successful automated journey design can deliver personalized consumer experiences, with the engine behind these automated journeys being cross-channel data integration. Let's delve into how these three components address pain points in brand marketing operations and CRM.Ref.：<a target="_blank" rel="noopener noreferrer nofollow" href="https://blog.cresclab.com/zh-tw/salesforce-marketing-cloud">清楚解析Salesforce Marketing Cloud行銷雲3大功能！企業數位轉型必備</a>

Please note that if you intend to utilize SFMC functionalities, ensure that you have requested the following permissions from the Crescendo team: 1. OpenAPI Zone 1<ol start="2"><li>OpenAPI Zone 2</li><li>Webhook Zone 1</li><li>Webhook Zone 2</li><li>SMS+ API</li></ol>

How to setup MAAC x SFMC Connector - Create Key 

Please confirm that you have obtained the following information from the Crescendo team:<ul><li>External Key: Required when creating key values.</li><li>Salt: Required when creating key values.</li></ul>

Custom Step Color

Login SFMC and click on Setup

Setup Home > Data Management > Key Management

Click on Create

Choose Salt > input External Key & Salt > save

How to setup MAAC x SFMC Connector - Message Module

Please confirm that you have obtained the following information from the Crescendo team:<ul><li>MAAC Line Message Package URL</li><li>MAAC PNP Message Package URL</li><li>MAAC Message Open Split Package URL</li><li>MAAC Split Package URL</li></ul>

Setup Home > Click on  Apps > Installed Packages

Click New for setup new module

Name &gt; You can enter it yourself for future identification purposes.Description: You may input additional supplementary information as needed for future identification.

Fulfill the new package details > save

On the module page > click on "Add Component" > Add Component

To ensure smooth operation of the LINE Push Message module, you'll need to create a total of four components. Please follow these steps repeatedly.

Choose Journey Builder Activity > Next

Input the information
Name: Customizable for ease of identification during operation
Description: Customizable description text for easier differentiation
Category: Select based on the current module configuration
Endpoint URL: Enter the corresponding Message Package URL

Please note the required Category types for the following four different modules:<ul><li>MAAC Line Message Package -&gt; Category: Message</li><li>MAAC PNP Message Package -&gt; Category: Message</li><li>MAAC Message Open Split Package -&gt; Category: Flow control</li><li>MAAC Split Package -&gt; Category: Flow control</li></ul>

How to setup LINE Push Messages in SFMC Journey

Click on Journey Builder

In Journey Builder > Create New Journey

Click on Multi-Step Journey > Create

For more information, please check on SFMC Journey Builder Message Activities：<a target="_blank" rel="noopener noreferrer nofollow" href="https://help.salesforce.com/s/articleView?id=sf.mc_jb_message_activities.htm&amp;type=5">Marketing Cloud Journeys and Automations</a>

Pull MAAC Massage icon into node

You may change the name of node for future identification purposes

Please note that the SFMC backend does not provide visibility into LINE message performance. Therefore, please review message effectiveness within the MAAC API Broadcast.<ol><li>The API push report is updated daily.</li></ol>

Through the MAAC backend's API push feature, you can track the effectiveness of LINE messages.

<ol><li>The name of each row in the API list page corresponds to the event name of each node in the SFMC Journey Builder.</li><li>The Trigger column corresponds to the "send message" in the message template.</li><li>Limitation: If it's "Open website URL" or a URL provided by the API, it won't be accessible.</li></ol>

Through the API Broadcast, you can confirm the number of clicks on sent messages.

For detailed message effectiveness information beyond the click-through rate provided in the OpenAPI Broadcast reports, please consider purchasing the "BigQuery Integrator" from the Crescendo team.可參考：<a target="_blank" rel="noopener noreferrer nofollow" href="https://crescendolab.zendesk.com/hc/en-us/articles/24670497894937-Tutorials-BigQuery-Connector">Tutorials｜BigQuery Connector</a>