LinearB SEO Blog Layout Process
BJ

Briana Johnson

Created Sep 09, 2022

LinearB SEO Blog Layout Process

167
    l

Linearb

2 Steps
1

Start a New Post in WordPress

Start a New Post in WordPress
2

Open the Final Draft of the Blog Post in Google Docs & Copy the Guest Author Name

Open the Final Draft of the Blog Post in Google Docs & Copy the Guest Author Name
    d

Google

3 Steps
3

Paste the Guest Author Name into the Guest Author Field

Paste the Guest Author Name into the Guest Author Field
4

Copy the Slug

Copy the Slug
5

Paste the Slug into the URL Slug Field

Slugs should always be lowercased and words should be separated by hyphens (never underscores).

Paste the Slug into the URL Slug Field
    l

Linearb

2 Steps
6

Copy the Excerpt/Meta Description

Copy the Excerpt/Meta Description
7

Paste the Excerpt/Meta Description into the Excerpt Field

This field automatically populates the meta description field.

Paste the Excerpt/Meta Description into the Excerpt Field
    d

Google

3 Steps
8

Choose the Blog Category

All SEO blogs should be categorized as SEO. Thought leadership and customer story bogs should be categorized as Uncategorized. The rest of the categories are not mapped to the blog index so if you select them, the blog will not be visible.

Choose the Blog Category
9

Copy the H1 Heading & Paste into WordPress

Copy the H1 Heading & Paste into WordPress
10

Copy the Entire Body of the Blog and Paste Into WordPress

Copy the Entire Body of the Blog and Paste Into WordPress
    l

Linearb

2 Steps
11

Paste the Body of the Blog into WordPress

When you paste the body of the blog into the area that says "Type/to choose a blog" it will automatically generate blocks for all the headings, paragraphs, and lists.

Paste the Body of the Blog into WordPress
12

Adding Anchor Links to the Table of Contents List

Adding Anchor Links to the Table of Contents List
    d

Google

3 Steps
13

Select Each H2 and then Click on Options (3 vertical dots)

Select Each H2 and then Click on Options (3 vertical dots)
14

Click on Edit as HTML

Click on Edit as HTML
15

Add a Unique ID to the H2

Add a Unique ID to the H2
    l

Linearb

4 Steps
16

Scroll Back up to the Table of Contents List

Scroll Back up to the Table of Contents List
17

Add the Anchor Link to the Unique ID

Add the Anchor Link to the Unique ID
18

Repeat Above Steps for Every H2 in the Table of Contents List

Repeat Above Steps for Every H2 in the Table of Contents List
19

Add an Approved Reusable Image or GIF Between Two Paragraphs

There are 4 types of reusable blocks:
Image - approved product screenshot for specific metrics or tabs

GIF - approved product GIFs for specific actions

CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

Add an Approved Reusable Image or GIF Between Two Paragraphs
    d

Google

4 Steps
20

Click on the Plus Sign to Add a Block & then Click Browse All

Click on the Plus Sign to Add a Block & then Click Browse All
21

Click on Reusable

Click on Reusable
22

Find the Reusable Image or GIF You Want

There are 4 types of reusable blocks:
Image - approved product screenshot for specific metrics or tabs

GIF - approved product GIFs for specific actions

CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

Find the Reusable Image or GIF You Want
23

Add a Demo CTA Block at the End of the Blog

There are 4 types of reusable blocks:
Image - approved product screenshot for specific metrics or tabs

GIF - approved product GIFs for specific actions

CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

Add a Demo CTA Block at the End of the Blog
    l

Linearb

4 Steps
24

Click on the Plus Sign to Add a Block & then Click Browse All

Click on the Plus Sign to Add a Block & then Click Browse All
25

Click on Reusable

Click on Reusable
26

Find the Demo CTA You Want

There are 4 types of reusable blocks:
Image - approved product screenshot for specific metrics or tabs

GIF - approved product GIFs for specific actions

CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

Find the Demo CTA You Want
27

Add a Mid-Funnel CTA Block Between Two Paragraphs

There are 4 types of reusable blocks:
Image - approved product screenshot for specific metrics or tabs

GIF - approved product GIFs for specific actions

CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

Add a Mid-Funnel CTA Block Between Two Paragraphs
    l

Linearb

4 Steps
28

Click on the Plus Sign to Add a Block & then Click Browse All

Click on the Plus Sign to Add a Block & then Click Browse All
29

Click on Reusable

Click on Reusable
30

Find the Mid-Funnel CTA You Want

There are 4 types of reusable blocks:
Image - approved product screenshot for specific metrics or tabs

GIF - approved product GIFs for specific actions

CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

Find the Mid-Funnel CTA You Want
31

Add a YouTube Video Embed Between Two Paragraphs

Add a YouTube Video Embed Between Two Paragraphs
    l

Linearb

4 Steps
32

Type YouTube into the Search Bar and Select It

Type YouTube into the Search Bar and Select It
33

Paste the Regular URL of the Video You Want and Click on Embed

Paste the Regular URL of the Video You Want and Click on Embed
34

Optimize for Keywords by Clicking on the Rank Math Button

Optimize for Keywords by Clicking on the Rank Math Button
35

Add the Target Keyword(s)

Add the Target Keyword(s)
    l

Linearb

4 Steps
36

Ensure the Primary Keyword is First

Ensure the Primary Keyword is First
37

Review the Meta Title & Description

Review the Meta Title & Description
38

Edit the Meta Title

If the title is too long, you can remove the separator and site name (- LinearB), or get with the SEO Specialist to revise the blog title.

Edit the Meta Title
39

Edit the Meta Description if Needed

Edit the Meta Description if Needed
    l

Linearb

4 Steps
40

Click on Close. There is No Save Button.

Click on Close. There is No Save Button.
41

Click on Settings

Click on Settings
42

Update Any Changes Made to the Meta Description in the Excerpt

Update Any Changes Made to the Meta Description in the Excerpt
43

Click on Immediately to Change the Publish Date

Click on Immediately to Change the Publish Date
    l

Linearb

4 Steps
44

Schedule the Publish Date at Least a Week in the Future

The time is irrelevant here. This just gives the SEO Specialist a week to review the blog before the official publish date and time is updated.

Schedule the Publish Date at Least a Week in the Future
45

Click on Schedule

Click on Schedule
46

Create a Blog Feature Image from Figma Templates

Create a Blog Feature Image from Figma Templates
47

Copy the Design Template You Want

Copy the Design Template You Want
    l

Linearb

4 Steps
48

Paste the Design Template You Want to Customize

Paste the Design Template You Want to Customize
49

Click on Blog/FeaturedImage/Text+StockImage

Click on Blog/FeaturedImage/Text+StockImage
50

Rename the Design

Use the blog title or slug, ensuring the filename is lowercased and words are separated by hyphens, never underscores.

Rename the Design
51

Click on Title+Subtitle

Click on Title+Subtitle
    l

Linearb

4 Steps
52

Input the "Blog Title"

Input the "Blog Title"
53

Click on Image Here

Click on Image Here
54

Click on Image

Click on Image
55

Click on Choose image

Click on Choose image
    l

Linearb

8 Steps
56

Select Image You Want to Upload

Select Image You Want to Upload
57

Click on blog-title

Click on blog-title
58

Click on Export blog-title

Click on Export blog-title
59

Click on Set featured image

Click on Set featured image
60

Click on Blog Graphics

Click on Blog Graphics
61

Click on Upload files

Click on Upload files
62

Click on Select Files

Click on Select Files
63

Select the Image You Want from Your Computer

Ensure when you upload a file to the website that the filename is lowercased and there are hyphens between words, never underscores. Ideally avoid using numbers (i.e. v2, dates, or dimensions) in the file name.

Select the Image You Want from Your Computer
    l

Linearb

2 Steps
64

Add an Alt Text to the Image

Alt text is important for SEO & web accessibility. If your image includes text (such as a blog title) the alt text must include the same text that's visible in the graphic.

Add an Alt Text to the Image
65

Click on Set featured image

Click on Set featured image
Well done!
Create how-to guides like this in a snap. Get Tango now.