LinearB SEO Blog Layout Process

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  1. 1. Start a New Post in WordPress

    Start a New Post in WordPress

  2. 2. Open the Final Draft of the Blog Post in Google Docs & Copy the Guest Author Name

    Open the Final Draft of the Blog Post in Google Docs & Copy the Guest Author Name

Google

  1. 3. Paste the Guest Author Name into the Guest Author Field

    Paste the Guest Author Name into the Guest Author Field

  2. 4. Copy the Slug

    Copy the Slug

  3. 5. Paste the Slug into the URL Slug Field

    Slugs should always be lowercased and words should be separated by hyphens (never underscores).

    Paste the Slug into the URL Slug Field

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  1. 6. Copy the Excerpt/Meta Description

    Copy the Excerpt/Meta Description

  2. 7. Paste the Excerpt/Meta Description into the Excerpt Field

    This field automatically populates the meta description field.

    Paste the Excerpt/Meta Description into the Excerpt Field

Google

  1. 8. Choose the Blog Category

    All SEO blogs should be categorized as SEO. Thought leadership and customer story bogs should be categorized as Uncategorized. The rest of the categories are not mapped to the blog index so if you select them, the blog will not be visible.

    Choose the Blog Category

  2. 9. Copy the H1 Heading & Paste into WordPress

    Copy the H1 Heading & Paste into WordPress

  3. 10. Copy the Entire Body of the Blog and Paste Into WordPress

    Copy the Entire Body of the Blog and Paste Into WordPress

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  1. 11. Paste the Body of the Blog into WordPress

    When you paste the body of the blog into the area that says "Type/to choose a blog" it will automatically generate blocks for all the headings, paragraphs, and lists.

    Paste the Body of the Blog into WordPress

  2. 12. Adding Anchor Links to the Table of Contents List

    Adding Anchor Links to the Table of Contents List

Google

  1. 13. Select Each H2 and then Click on Options (3 vertical dots)

    Select Each H2 and then Click on Options (3 vertical dots)

  2. 14. Click on Edit as HTML

    Click on Edit as HTML

  3. 15. Add a Unique ID to the H2

    Add a Unique ID to the H2

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  1. 16. Scroll Back up to the Table of Contents List

    Scroll Back up to the Table of Contents List

  2. 17. Add the Anchor Link to the Unique ID

    Add the Anchor Link to the Unique ID

  3. 18. Repeat Above Steps for Every H2 in the Table of Contents List

    Repeat Above Steps for Every H2 in the Table of Contents List

  4. 19. Add an Approved Reusable Image or GIF Between Two Paragraphs

    There are 4 types of reusable blocks:
    Image - approved product screenshot for specific metrics or tabs

    GIF - approved product GIFs for specific actions

    CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

    Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

    Add an Approved Reusable Image or GIF Between Two Paragraphs

Google

  1. 20. Click on the Plus Sign to Add a Block & then Click Browse All

    Click on the Plus Sign to Add a Block & then Click Browse All

  2. 21. Click on Reusable

    Click on Reusable

  3. 22. Find the Reusable Image or GIF You Want

    There are 4 types of reusable blocks:
    Image - approved product screenshot for specific metrics or tabs

    GIF - approved product GIFs for specific actions

    CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

    Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

    Find the Reusable Image or GIF You Want

  4. 23. Add a Demo CTA Block at the End of the Blog

    There are 4 types of reusable blocks:
    Image - approved product screenshot for specific metrics or tabs

    GIF - approved product GIFs for specific actions

    CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

    Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

    Add a Demo CTA Block at the End of the Blog

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  1. 24. Click on the Plus Sign to Add a Block & then Click Browse All

    Click on the Plus Sign to Add a Block & then Click Browse All

  2. 25. Click on Reusable

    Click on Reusable

  3. 26. Find the Demo CTA You Want

    There are 4 types of reusable blocks:
    Image - approved product screenshot for specific metrics or tabs

    GIF - approved product GIFs for specific actions

    CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

    Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

    Find the Demo CTA You Want

  4. 27. Add a Mid-Funnel CTA Block Between Two Paragraphs

    There are 4 types of reusable blocks:
    Image - approved product screenshot for specific metrics or tabs

    GIF - approved product GIFs for specific actions

    CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

    Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

    Add a Mid-Funnel CTA Block Between Two Paragraphs

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  1. 28. Click on the Plus Sign to Add a Block & then Click Browse All

    Click on the Plus Sign to Add a Block & then Click Browse All

  2. 29. Click on Reusable

    Click on Reusable

  3. 30. Find the Mid-Funnel CTA You Want

    There are 4 types of reusable blocks:
    Image - approved product screenshot for specific metrics or tabs

    GIF - approved product GIFs for specific actions

    CTA - a mid-funnel CTA graphic that links to a product marketing page, thought leadership blog or customer story blog

    Demo CTA - a bottom funnel CTA graphic that links to the Get Started page

    Find the Mid-Funnel CTA You Want

  4. 31. Add a YouTube Video Embed Between Two Paragraphs

    Add a YouTube Video Embed Between Two Paragraphs

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  1. 32. Type YouTube into the Search Bar and Select It

    Type YouTube into the Search Bar and Select It

  2. 33. Paste the Regular URL of the Video You Want and Click on Embed

    Paste the Regular URL of the Video You Want and Click on Embed

  3. 34. Optimize for Keywords by Clicking on the Rank Math Button

    Optimize for Keywords by Clicking on the Rank Math Button

  4. 35. Add the Target Keyword(s)

    Add the Target Keyword(s)

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  1. 36. Ensure the Primary Keyword is First

    Ensure the Primary Keyword is First

  2. 37. Review the Meta Title & Description

    Review the Meta Title & Description

  3. 38. Edit the Meta Title

    If the title is too long, you can remove the separator and site name (- LinearB), or get with the SEO Specialist to revise the blog title.

    Edit the Meta Title

  4. 39. Edit the Meta Description if Needed

    Edit the Meta Description if Needed

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  1. 40. Click on Close. There is No Save Button.

    Click on Close. There is No Save Button.

  2. 41. Click on Settings

    Click on Settings

  3. 42. Update Any Changes Made to the Meta Description in the Excerpt

    Update Any Changes Made to the Meta Description in the Excerpt

  4. 43. Click on Immediately to Change the Publish Date

    Click on Immediately to Change the Publish Date

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  1. 44. Schedule the Publish Date at Least a Week in the Future

    The time is irrelevant here. This just gives the SEO Specialist a week to review the blog before the official publish date and time is updated.

    Schedule the Publish Date at Least a Week in the Future

  2. 45. Click on Schedule

    Click on Schedule

  3. 46. Create a Blog Feature Image from Figma Templates

    Create a Blog Feature Image from Figma Templates

  4. 47. Copy the Design Template You Want

    Copy the Design Template You Want

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  1. 48. Paste the Design Template You Want to Customize

    Paste the Design Template You Want to Customize

  2. 49. Click on Blog/FeaturedImage/Text+StockImage

    Click on Blog/FeaturedImage/Text+StockImage

  3. 50. Rename the Design

    Use the blog title or slug, ensuring the filename is lowercased and words are separated by hyphens, never underscores.

    Rename the Design

  4. 51. Click on Title+Subtitle

    Click on Title+Subtitle

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  1. 52. Input the "Blog Title"

    Input the "Blog Title"

  2. 53. Click on Image Here

    Click on Image Here

  3. 54. Click on Image

    Click on Image

  4. 55. Click on Choose image

    Click on Choose image

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  1. 56. Select Image You Want to Upload

    Select Image You Want to Upload

  2. 57. Click on blog-title

    Click on blog-title

  3. 58. Click on Export blog-title

    Click on Export blog-title

  4. 59. Click on Set featured image

    Click on Set featured image

  5. 60. Click on Blog Graphics

    Click on Blog Graphics

  6. 61. Click on Upload files

    Click on Upload files

  7. 62. Click on Select Files

    Click on Select Files

  8. 63. Select the Image You Want from Your Computer

    Ensure when you upload a file to the website that the filename is lowercased and there are hyphens between words, never underscores. Ideally avoid using numbers (i.e. v2, dates, or dimensions) in the file name.

    Select the Image You Want from Your Computer

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  1. 64. Add an Alt Text to the Image

    Alt text is important for SEO & web accessibility. If your image includes text (such as a blog title) the alt text must include the same text that's visible in the graphic.

    Add an Alt Text to the Image

  2. 65. Click on Set featured image

    Click on Set featured image