How to create SD (Sponsored Display) views remarketing campaign

1. 1. Head over to your campaign manager

   Click on Create Sponsored Display campaign, fill out the campaign name, daily budget, ad group name and choose product that you would like to advertise.

   

2. 2. Choose "Audiences" as your targeting option

   

3. 3. In the bidding section choose what would you like to optimize for

   For views remarketing we recommend using "optimize for conversions" as you want to drive sales by showing your ad to shoppers who are more likely to purchase your product.

   

4. 4. In Audiences click on "Views remarketing"

   

5. 5. Select "Advertised products"

   We are going to be focusing on "Advertised products" as we want to show the ads to shoppers who previously viewed the detail pages of our advertised products.

   

6. 6. Click on lookback window and add 7, 14, 30 days from drop-down menu

   If you wish to retarget people with even bigger lookback windows, go ahead and add 60 and 90 days.
   Every product is different so we like to test different lookback windows. We find sometimes that the bigger (30, 60,90 days) time frames work better than the smaller ones (7, 14 days).
   Test test test is the answer.

   

7. 7. And finally customise your ad by adding your logo, ad headline and custom image

   The more targeted the ad the better. Try to point out the USP's of the product to convince the customer to come back and purchase YOUR product after seeing the ad.