How to View Loyalty Program Analytics in Affinect

Affinect

1️⃣ Overview

1. 1. Open Program Setup

   From the left-hand menu, navigate to Programs and select Program Setup.

   

2. 2. Open Your Loyalty Program

   The Program Setup page displays all your current and previous loyalty and coupon programs, along with their status (Live, Draft, Paused, or Archived).
   

   Locate the loyalty program you want to review, then click Actions and select View.

   

3. 3. Review the Program Overview

   The Program Overview provides a snapshot of your loyalty program's performance and configuration.

   You'll be able to view:

   Campaign Participation

   • Cards in Active Campaigns – Loyalty cards currently being used in active campaigns.

   • Cards in Completed Campaigns – Loyalty cards associated with completed campaigns.

   • Joined via QR Landing Page – Members who enrolled through a QR Landing Page.

   • Joined via WiFi Login – Members who enrolled through your WiFi Captive Portal.

   Program Performance

   • Active Loyalty Members – Members currently participating in the program.

   • Unique Completed Members – Individual customers who have completed at least one loyalty cycle.

   • Total Completions – The total number of completed loyalty card cycles, including repeat completions.

   • Reward Redemption Rate – The percentage of issued rewards that were successfully redeemed vs given ones.

   Program Details

   You'll also see your program configuration at a glance, including:

   • Program Type

   • Program Status

   • Participating Venues

   • Card Behaviour

   • Starting Stamps

   

4. 4. Review Program Health

   The Program Health section helps you understand how customers progress through your loyalty program without overstating repeat activity.

   Metrics include:

   • Joined – Customers who enrolled in the program.

   • Saved Card – Customers who saved the loyalty card to their digital wallet.

   • Earned Rewards – Members who unlocked at least one reward.

   • Completed Cycles – Total completed loyalty cycles.

   Separating Completed Cycles from Completed Members provides a clearer picture of customer retention and repeat engagement.

   You'll also find a quick summary of your program setup, including:

   • Stamps per Card

   • Card Duration

   • Reward Levels

   

5. 5. Review Your Loyalty Card Design

   Scroll down to preview the loyalty card exactly as your customers see it.
   

   You can also review the program's Terms & Conditions attached to the loyalty card.

   

2️⃣ Analytics

1. 6. View Performance Analytics

   Open the Analytics section and select the reporting period you want to analyse.

   You'll see key performance indicators such as:

   Customer Behaviour

   • Median Stamps per Active Contact – The median number of stamps earned by active loyalty members.

   • Median Time to First Reward – The typical amount of time it takes members to earn their first reward.

   • Median Time to Completion – The median time required for members to complete an entire loyalty card.

   • Repeat Completion Rate – The percentage of customers who complete the loyalty program more than once, helping measure long-term engagement.

   Digital Wallet Performance

   Track how customers interact with their digital loyalty cards:

   • Digital Cards Issued

   • Digital Cards Downloaded or Saved

   • Apple Wallet Saves

   • Google Wallet Saves

   • Saved Wallet Passes

   These metrics help measure adoption of your digital loyalty cards.

   

2. 7. Review Billing Summary

   The Billing Summary provides a monthly overview of your program usage.

   You'll be able to monitor:

   • Monthly Billable Units

   • Save Rate – The percentage of issued cards that were saved to a customer's digital wallet.

   

3. 8. Analyse Loyalty Activity

   Continue scrolling to view additional loyalty performance insights, including:

   • Completed Loyalty Cycles

   • Repeat Completions

   • Venue-Level Activity

   These reports help identify which locations generate the highest engagement and reward completion rates.

   

4. 9. Review Stamp & Reward Logs

   The Stamp and Reward Logs provide a complete activity history for your loyalty program.

   You can filter the logs by:

   • Date Range

   • Venue

   • Validator

   • Event Type

   This allows you to investigate stamp issuance, reward redemptions, and other loyalty events in detail.

   

5. 10. View Individual Loyalty Cards

   You can also review individual customer loyalty cards through Program Codes.

   From the left-hand menu, navigate to:

   Programs → Program Codes

   

6. 11. Open Card Details

   The Program Card Codes page displays all issued loyalty cards and their associated codes.

   Locate the card you want to review, then click Actions → View Card Details.

   

7. 12. Review Customer Card Activity

   The Card Details page provides a complete history of an individual customer's loyalty card.

   You'll be able to review:

   • Card Summary

   • Issued Rewards

   • Activity Ledger (including stamps earned, rewards issued, and redemption history)

   This is useful for customer support, troubleshooting, or reviewing individual loyalty journeys.

   

8. 13. Open Program Analytics from a Loyalty Campaign

   To quickly return to your loyalty program analytics, click the Campaign Name displayed on the card details page.

   

9. 14. View Program Analytics

   Selecting the program name opens the corresponding Program Analytics page in a new browser tab, allowing you to continue analysing overall program performance without losing your place in the customer record.