Creating a Split Test in Contentful

Content: All content — Shelter England — Contentful

Creating the "B" variant

1. 1. Firstly you'll need to create the "B" variant of your "A" control page

2. 2. As an example, I've opened the "Rent, rights and reports" entry here

   

3. 3. Click on Duplicate to create the basis for the "B" variant

   

4. 4. Enter your "B" variant's title

   

5. 5. Select the parent page

   You can use "Tests and demos" as the parent page, as the URL of the ‘B’ variant page will not be visible to users

   Note: You may need to refresh the page after this step to set the slug above

   

6. 6. Enter the slug for your "B" variant page and click on "Set"

   

7. 7. Make any necessary edits to the "B" variant page so that it is distinct from the "A" variant page

   For example, if you are A/B testing the body copy on the page, you would need to edit the body copy on the "B" variant page

Creating the Split Test

1. 8. Click on "Add entry" and select "Split Test"

   

2. 9. Enter your split test name

   

3. 10. Enter your split test ID, used for tracking purposes

   Currently we use the format "{page_variant}_{date}"

   eg "donate_images_jan25"

   

4. 11. Set your "A" variant - this is the web page that will be used as a control in the A/B test

   

5. 12. Set your "B" variant

   

6. 13. Select the "B" variant page that you have created

   

7. 14. From here you'll want to publish the "B" variant

   

8. 15. Now you can deploy your Split Test