Closed Feedback Loop
MR

Manoj Rana

Created Oct 14, 2022

Closed Feedback Loop

Workflows are starting point for creating followup with your customer and acting on the feedback. You will define trigger conditions of the follow-ups, like whether the customer was a detractor or not satisfied with the product/service.

Closing the feedback loop is a proven way of converting detractors into brand promoters. It's a great way to achieve higher customer retention and reduce acquisition costs.

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    a

Qwary

2 Steps
1

Go to Qwary - Workflows

2

Click on Create New

Click on Create New
    a

Qwary

29 Steps
3

Type Workflow Name

We have an event-based survey Trigger. Soon we will launch schedule-based trigger.

Type Workflow Name
4

Click on Create

Click on Create
5

Click on Add Trigger

Click on Add Trigger
6

Search Survey from which you want to set Trigger of this workflow

Search Survey from which you want to set Trigger of this workflow
7

Click on Create

Click on Create
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Click on CONDITIONS…

Now define trigger conditions

Click on CONDITIONS…
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Click on ADD NEW

Click on ADD NEW
10

Click on Filter By Question

Filter By Question: You can even use triggers to respond to a question within the survey.

Filter By Variable: You can trigger the survey variable. The survey variable is the information you passed to us about the customer, like traffic referral, product purchase, business location, and more.

Filter By Response Metadata: Trigger on contact profile like a subscription plan.
Filter By Collector: Trigger on email survey vs. SMS survey vs. web survey
Filter By Entities: Trigger on what customers mention in open-text questions or video responses.

Click on Filter By Question
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Continue creating condition

Continue creating condition
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Click on DETRACTORS

Click on DETRACTORS
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Click on Is One Of

Click on Is One Of
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Click on APPLY

Click on APPLY
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Keep Adding New Conditions

For this use case, we are focusing on following up with detractors. You can add more trigger conditional criteria for your use case

Keep Adding New Conditions
16

Click on Add Task

The task is work that will be performed when the workflow is triggered.

Click on Add Task
17

Task Options

Email Notifications: If you want to be notified via email

Ticket: Qwary offers a native ticketing case management system as well. You can ditch the subscription to Zendesk or Freshdesk.

Create Contact: You can create a contact profile in Qwary as a Task follow-up.

Google Sheet: To copy survey responses to a google sheet and follow up.

Zendesk Ticket: To create a support ticket in Zendesk.

Freshdesk Ticket: To create a support ticket in Freshdesk.

JIRA: Create a user story/bug in JIRA for your support team or product team to follow up.

Hubspot: Synch feedback with Hubspot CRM to keep your sales and marketing team informed about customer health and follow-ups.

Mailchimp: Adding a customer to follow up Email sequence.

Slack: Involve your team members by posting customer issues in the slack channel and building awareness within teams & breaking team silos.

Task Options
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Click on Zendesk Ticket

Click on Zendesk Ticket
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Click on Mailchimp…

Click on Mailchimp…
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Click on Connect

We will use Qwary's Native Ticketing system for this use case.

Click on Connect
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Click on Low

Set Ticket Priority

Click on Low
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Type Ticket Name

Type Ticket Name
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Click on ASSIGN To

We can assign the ticket to a team member to lead customer issue resolution.

Click on ASSIGN To
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Enable Notifications

To notify assigned team members about new ticket

Enable Notifications
25

Map Customer Rating

Log customer's rating in the ticket for issue resolution

Map Customer Rating
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Map customers comment on to the Ticket

Map customers comment on to the Ticket
27

Click on ADD CHOICE

You can create more Ticket fields by clicking add choice.

Click on ADD CHOICE
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Type "Point of contact"

Type "Point of contact"
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Click on ADD

Add the Root cause of the customer problem if there is a trend.

Click on ADD
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Update To-Do List

Add a ticket todo list for the support team to work on when assigned to the ticket.

Update To-Do List
31

Click on SAVE

We have completed designing the workflow for closing the feedback loop with the customer. Similarly, you can create follow up in Zendesk, Freshdesk, JIRA, Slack, Mailchimp, Hubspot, etc.

Congratulations 🎊 🎊 🎊

Click on SAVE
Well done!
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