SLATE: Add Event: Admissions Event
LN

Lisa Nguyen

Created Apr 13, 2023

SLATE: Add Event: Admissions Event

Use Cases:

  • Information Sessions

  • Coffee and Conversation

  • Student and Alumni Panels

  • Application Workshops

  • Information Sessions

  • Open Houses

  • Preview Days

All event system generated email communications are delivered using a pre-determined standard template.

  1. Event Registration Confirmation

  2. Event Reminder - sent 24 hours before the event start

  3. Attendee Follow-up (thank you that includes waiver info) - sent 48 hours after the event

  4. No Show Follow-up - sent 72 hours after the event

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1

Click on Events

Click on Events
2

Click on New Event

Click on New Event

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Details

10 Steps
3

Type the Event Name

This is public facing and will appear on the registration page and event portal.

Type the Event Name
4

Select Informational Session Event Template (Virtual) from Template

Select Informational Session Event Template (Virtual) from Template
5

Select appropriate Program from Folder

Select the following:
All MBA Programs: events that are general to all MBA programs
Full-Time MBA: events that are specific to Full-Time MBA
Bay Area Part-Time MBA: events that are specific to Bay Area Part-Time MBA
Sacramento Part-Time MBA: events that are specific to Sacramento Part-Time MBA
MPAc: events that are specific to MPAc
MSBA: events that are specific to MSBA

Select appropriate Program from Folder
6

Select Admissions Event from /

Select Admissions Event from /
7

Select Tentative from Status

Marcom will review the event and then publish the event by setting the status as "active".

Select Tentative from Status
8

Add start date/time and end

Add start date/time and end
9

Add registration deadline

Add registration deadline
10

Select Time Zone of event location

Select Time Zone of event location
11

Select the user(s) who owns the event

Select the user(s) who owns the event
12

Add an email to be notified when someone registers

Add an email to be notified when someone registers

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Location

5 Steps
13

Navigate to the Location tab

Navigate to the Location tab
14

For virtual events: Select Host event using external service from Online Event

For virtual events: Select Host event using external service from Online Event
15

Add zoom link

Add zoom link
16

Select 5 minutes before start of event from Early Access if you'd like to open the webinar early.

Select 5 minutes before start of event from Early Access if you'd like to open the webinar early.
17

Click on Save

Click on Save

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Description

3 Steps
18

Click on Description

Click on Description
19

Add the description of the event

Reference Event Use Cases & Descriptions:
https://docs.google.com/spreadsheets/d/1df1-I4DHByJlNzK0nEIGFxBhA2gSdYQoF8IinjutWVA/edit?usp=drive_link

Add the description of the event
20

Click on Save

Click on Save

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Add Merge Fields

5 Steps

!!!!IMPORTANT!!!! You MUST complete the next steps in order for the email template to populate with the correct information!

21

Once saved, Click on Notes

Once saved, Click on Notes
22

Select the appropriate program

*If more than one program, select the primary program and contact person.

Select the appropriate program
23

Select the primary contact person

Select the primary contact person
24

Click on Save

Click on Save
25

To preview event registration page: Click on URL after saving

To preview event registration page: Click on URL after saving

#

NOTIFY MARCOM

0 Steps

Notify Marcom Email Marketing Specialist and Director of Digital Marketing that event is ready to be reviewed and published.

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MSBA Admissions: Launching Your Analytics Career from San Francisco

8 Steps
26

Click on Notes

Click on Notes
27

Select the correct Program

Event Program & Owner will auto-populate the email header and email signature line for all event communciations!

Select the correct Program
28

Select Event Owner

Event Program & Owner will auto-populate the email header and email signature line for all event communciations!

Select Event Owner
29

Choose Yes under publishing options if the event should be published on the GSM calendar

Choose Yes under publishing options if the event should be published on the GSM calendar
30

Select Event AND registration form from Include the following on the GSM calendar post

If the event is informational only, select Event only. This will typically occur when we are attending a 3rd party event where they collect the registrations.

Select Event AND registration form from Include the following on the GSM calendar post
31

Check Yes

Once you select the 'Ready for Marcom to review', the Marcom team will receive an automated email to take action. This action includes publishing on the GSM website if applicable.

Check Yes
32

Click on Save

Click on Save
33

Upon publishing to the GSM calendar, if applicable, the Marcom team will populate the GSM Website Link field in the event notes section in Slate.

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