Remove Unengaged Subscribers in Klaviyo

Zahn Brazil

Created Feb 18, 2024

Remove Unengaged Subscribers in Klaviyo

6

What is a suppressed profile? When a profile is suppressed for email, they cannot receive marketing messages. A suppressed profile cannot receive marketing messages, even if they have provided consent and indicated they want to receive emails.

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In Klaviyo select Lists & Segments

44 Steps
1

Click on Lists & segments

Click on Lists & segments
2

Click on Create New

Click on Create New
3

Click on Create segment…

Click on Create segment…
4

Name your segment "Unengaged Profiles"

Name your segment "Unengaged Profiles"
5

Click on Select a condition…

Click on Select a condition…
6

Click on What someone has done (or not done)

Click on What someone has done (or not done)
7

Click on Select a metric

Click on Select a metric
8

Click on Opened Email

Click on Opened Email
9

Click on Select an operator

Click on Select an operator
10

Click on zero times

Click on zero times
11

Choose a date range, usually between 90 to 180 days. I chose 120

Choose a date range, usually between 90 to 180 days. I chose 120
12

Click on AND

Click on AND
13

Click on Select a condition…

Click on Select a condition…
14

Click on What someone has done (or not done)

Click on What someone has done (or not done)
15

Click on Select a metric

Click on Select a metric
16

Click on Clicked Email

Click on Clicked Email
17

Click on Select

Click on Select
18

Click on zero times

Click on zero times
19

Use the same number of days as entered in the previous step

Use the same number of days as entered in the previous step
20

Click on AND

Click on AND
21

Click on Select a condition…

Click on Select a condition…
22

Click on Properties about someone

Click on Properties about someone
23

Click on Dimension

Click on Dimension
24

Click on Created

This is when the profile was created in Klaviyo

Click on Created
25

Click on operator

Click on operator
26

Click on is at least

Click on is at least
27

Choose the same time period used for your previous conditions

Choose the same time period used for your previous conditions
28

Click on AND

Click on AND
29

Click on Select a condition…

Click on Select a condition…
30

Click on What someone has done (or not done)

Click on What someone has done (or not done)
31

Click on Select a metric

Click on Select a metric
32

Click on Received Email

Click on Received Email
33

Click on Select

Click on Select
34

Click on is at least

Click on is at least
35

Type "5" or choose a number of emails received you want to apply the conditions to

Type "5" or choose a number of emails received you want to apply the conditions to
36

Enter the same time period as above

Enter the same time period as above
37

Click on Create segment

Click on Create segment
38

Click on Manage segment

Click on Manage segment
39

Click on Export segment to CSV

Click on Export segment to CSV
40

Click on Profiles

Click on Profiles
41

Click on View suppressed profiles

Click on View suppressed profiles
42

Click on Import

Click on Import
43

Click on Upload and choose the CSV you just exported

Click on Upload and choose the CSV you just exported
44

This will suppress the profiles from your segment.

Well done!
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